MeadWestvaco Corp. (MWV) has created a customized pump for Hermes to support its Voyage d’Hermes fragrance. Voyage d’Hermes features MWV’s NoC dip tube and a threaded ferrule created specifically for the Melodie pump.

In order to meet the customer’s request to offer a more environmentally responsible solution to customers, MWV created a threaded ferrule adapted to its low profile Melodie pump to enable the customer to refill the bottle with refillable formats sold separately by Hermes.

“MWV is a proud partner to some of the most prestigious perfume launches, and is delighted to have collaborated with Hermes to create a differentiated solution,” said Sandy Gregory, MWV fragrance marketing director. “This fragrance was designed with the consumer in mind. The elegant pairing of the NoC dip tube and the removable threaded ferrule which is hidden behind a ferrule cover, contributes to the creation of an aesthetically pleasing pack with an environmentally responsible feature.”

The sophisticated package features MWV’s recently patented fragrance dispensing system including its NoC dip tube. NoC is the world’s first virtually invisible dip tube using light-refracting technology and, by its visual absence, allows the design of the fragrance bottle to take center stage. MWV research has shown that a fragrance package that distinguishes itself on the shelf entices consumers to try the scent.

The Voyage d’Hermes is the latest from perfumer Jean-Claude Ellena, and the bottle was designed by Philippe Mouquet. Voyage d’Hermes is available in 35 and 100 ml refillable Eau de Toilette spray and in 125 ml refills.